GIF is the acronym for Graphics Interchange Format, introduced by CompuServe in 1987.  
GIFs are are a great attention getter and can be used to increase brand awareness. The compressed file size makes it ideal for using on both desktop and mobile devices. You can embed them in an email, on social media, or in a text. A GIF simulates the full motion of video and is a very effective way to bring simple concepts, illustrations, and messages to life.